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Berlin. We Have a Touch Down.
I have to admit the last couple of weeks were not the most productive weeks that I had as a blogger. Whoever followed my updates knows that I moved from Amsterdam to Berlin where I started in my new...
View ArticleBack to linear. Or: How a digital boy rediscovered mainstream.
The following article was published today on Amsterdam Ad Blog where I sometimes participate as an editor. In the near future I will additionally write my new Berlin column there. Original article I...
View ArticleEpic. “Saturn Sportsbar” Explains How Civil Disorder Begins.
I usually neither post TV commercials here nor do I promote my employer. But this time I do both. Because one thing I learned since returning into an integrated agency – traditional advertising may...
View ArticleSaturn Coffeeshop. The World Needs Better Technology.
My colleagues here at Scholz & Friends Berlin have just launched a new commercial for our client Saturn. Saturn Coffeeshop explains why the world needs better technology. Pretty huge, pretty epic –...
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We Like. Lisa Simpson As FAZ Testimonial.
I am not well known as a passionate fanboy of print advertising. But there is an exception to every rule. In this case it is one of my favorite German ad campaigns ever: “Dahinter steckt immer ein...
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Gerald Underway. Two Things I Have Been Doing Lately.
If you read this blog more or less regularly, you may have realized I wasn’t particularly good in updating davaidavai.com lately. This will hopefully change soon, but I was quite busy pitching new...
View ArticleGoogle, Please Fix This! On Testing Google Plus As An Enterprise Social Network.
If I could tag my relationship status with Google Plus, I would have to say ‘It’s rather complicated’. But it’s getting better. As pretty much everyone else I first expected it to be some kind of...
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We Like: Dahinter Steckt Immer ein Kluger Kopf.
It doesn’t happen often that you witness me praising a print campaign. But the one below is not only the exception to the rule, but also one great example of a sustainable concept that has become...
View ArticleLucky Zwerg. Qixxit Leads A Dwarf To His Hobbit.
“Qixxit brings you anywhere” – that’s the message behind our client’s multimodal mobility app that helps you find the best route from A to B. So, what if a dwarf wants to get to the nearest movie...
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